Demand Gen for CBD eCom Brand

When a Danish CBD brand set out to break its all-time revenue record, we launched a bold new Demand Gen strategy to support it — and it paid off. With a simple structure, powerful testimonial-based creatives, and smart audience targeting, the campaign not only delivered a record-breaking January but hit a 420% ROAS in May 2025. Here’s how we made Demand Gen profitable on YouTube — in one of the most restricted ad categories online.